Starting New

Who are you, really? A new start means new connections. Whether you moved for a new marriage or job, have a spouse who was transferred or are just in search of a fresh start, relocating to an unfamiliar place can be overwhelming. Many see it as an opportunity to create a new context instead of simply seeking to recreate your former one. New acquaintances are likely to look you up online. HOO-R-U helps you determine the nuances of your online identity by evaluating how others might view you through social media.

I am who I think you think I am

HOO-R-U Profile is derived from the “looking glass self” social science model best captured by the statement: “I am not who you think I am; I am not who I think I am; I am who I think, you think, I am” (Dr. Charles Horton Cooley).

Using a 5-minute questionnaire you fill out, HOO-R-U calculates your profile for the key dimensions that make up your unique identity — the image you leave behind on the social media sites you use.


86% of couples announce their engagement on social media

[WeddingWire, 2018]

79% of all adults in the United States use Facebook

[Business Insider, 2017]

New in town?

How many times have you met someone new and then checked out their online profile? Producing an online profile that has enough cues for people to judge you accurately is particularly important for those instances when first impressions count.