Instantly see who
you are online

HOO-R-U calculates your profile for the key dimensions that make up your unique identity – the image you leave behind on the social media sites you use. The self-assessment will take 3-5 minutes. Ready to get started?

GET STARTED NOW

You’ll be asked a series of questions. When you’re finished, you’ll be given scores on 5 dimensions of your online profile. The scores are based on how important each element of your profile is to you and only you. These scores, on a scale from 1-100, are calculated in a way that takes into account how you stack up compared to other people who have used HOO-R-U and are most similar to you in age, gender, education and social media usage

What we do online can strongly affect our offline lives in ways we never imagined. HOO-R-U tells you what you really are communicating about yourself and prods you to think about what you really want to project. We hope getting your HOO-R-U Profile becomes a regular activity for all the people who care and are concerned with the footprints they leave on social media. After all, those prints can live forever.

The Looking Glass Self
The methodology of the HOO-R-U Profile and Score is derived from the “looking glass self” social science model that is the foundation of the theory of self in sociology. It dates back to the early 20th century and is best captured by this curious statement:

“I am not who you think I am; I am not who I think I am; I am who I think, you think, I am” – Dr. Charles Horton Cooley (1902)

HOW IT WORKS

You’ll be asked a series of questions. When you’re finished, you’ll be given scores on 5 dimensions of your online profile. The scores are based on how important each element of your profile is to you and only you. These scores, on a scale from 1-100, are calculated in a way that takes into account how you stack up compared to other people who have used HOO-R-U and are most similar to you in age, gender, education and social media usage


WHY IT'S IMPORTANT

What we do online can strongly affect our offline lives in ways we never imagined. HOO-R-U tells you what you really are communicating about yourself and prods you to think about what you really want to project. We hope getting your HOO-R-U Profile becomes a regular activity for all the people who care and are concerned with the footprints they leave on social media. After all, those prints can live forever.


THE SCIENCE BEHIND IT

The Looking Glass Self
The methodology of the HOO-R-U Profile and Score is derived from the “looking glass self” social science model that is the foundation of the theory of self in sociology. It dates back to the early 20th century and is best captured by this curious statement:

“I am not who you think I am; I am not who I think I am; I am who I think, you think, I am” – Dr. Charles Horton Cooley (1902)