CLOCKWISE FROM TOP: Eli Seggev, Ph.D., Vanessa Koi-Ploski, Alon Cohen, Reinhold Beutler, Helana Balkin. CENTER: Alex Horenstein, Ph.D.

HOO-R-U is an effective new tool that will help you consider – or reconsider – the strengths and weaknesses of what you project through social media, relative to people with pursuits similar to yours.

HOO-R-UTM is serving the social media community by providing its users with a score that captures the image or identity they project in that medium.

Regardless of how much time you spend on social media sites, your mere presence and the actions you take tell something about yourself. It turns out that that “something” is very valuable to advertisers, but do you know what it says?

HOO-R-U Score is your social media identity card. It is designed for you and it is yours to use as you see fit. It is not available to any other parties.

HOO-R-U LLC developed these identity measurements to fill a need that arose out of the phenomenal proliferation of global social media sites that presently serve more than 3.5 billion people worldwide, which allow marketers, business organizations, educational institutions and, effectively, anyone else to decide if you’re “good enough” depending on your social media behavior. HOO-R-U products put you in control and allow you to project to the world your real image.